Retail

AUBURN HILLS, Mich. — Chrysler executives contend that they listened to the wishes from dealers when they launched their latest marketing strategy on New Year's Day. Basically, the automaker leveraged the audience watching some of college football's most anticipated bowl games to roll out its advertising campaign, which was intended to do more than just sell vehicles. […] [Read More]

RICHMOND, Va. — CarMax is looking to boost sales prospects in 140-character, tweet-size chunks by launching a new promotion using the social networking Web site Twitter. Company officials are planning to give one consumer $25,000 toward the purchase of a used vehicle from their nationwide inventory. The award is the grand prize in the promotion CarMax […] [Read More]

ALPHARETTA, Ga. — LeasePlan USA announced Monday that it has appointed a new senior vice president of operations. Filling the role is Tim Martin, who has been with the company for more than four years. Most recently, he served as vice president of Atlanta operations for LeasePlan. In his new position — which became effective Friday — Martin […] [Read More]

FOUNTAIN VALLEY, Calif. — Giving its dealers even more selling points and tools to build consumer confidence, Hyundai announced it is enhancing its Assurance Program by adding its America's Best Warranty and 24-hour Roadside Assistance services to the package. The vehicle return program — which allows Hyundai customers to turn in their rides if they lose their income […] [Read More]